OLPC's Give 1, Get 1versus Failing Economy and Rise of Netbooks

Pretty good news from One Laptop per Child (OLPC), who aggrandized their second annual Give 1, Get 1 program in November 2008. National television ads topped up with more marketing force than ever before (one even with a digitally enhanced John Lennon). The program presupposes that even a child in the developing world can observe an XO laptop, while for customers it is available for $399.

Modern economy dictates rough working conditions and fluctuant market flood of netbooks like ASUS, MSI, Lenovo, HP and Dell, which once again confirmed it is a severe sell.

End year Give 1, Get 1 program illustrated rather impressive results in 160,000 supplements in comparison with this year disconsolate ones. From Nicholas Negroponte words, an OLPC establisher, the company managed simply 12,000, regardless an immense coup. The setback compiled 92 percent in relation to last year.

Negroponte imputes the decrease in sales to the depressing economy but doesn't discount the growing netbook market. Surely, the effect is evident, but the dimensions of the consequences are nearly the economy scale itself.

One good sign was that Give only started to creep ahead of Give One Get One," Negroponte admits. OLPC will continue its Give One program that allows customers to give one laptop for $199.

This notification of the lowered holiday sales comes on the heels of Negroponte's public announcement (on OLPC's blog) that the non-profit has been forced to cut 50 percent of its staff.

Negroponte appeases that the reduction will not affect the evolution of the XO-2, which is expected to continue at least to 2010. New laptops are expected to get a look at the elephant by the end of 2010. Remember, that we are doing a reference design, not a segregated laptop. I expect to search new preferential items in operation. The Netbooks copied to easy parts and are by no means addressing kids in the developing world.

Concerning current XO, the OLPC partly limited the development of its Sugar operating system, the other channels will be treated to the system.

"Perhaps the two biggest are via Peru and Uruguay, each of which have 150 people employed on the ground, some of whom are very asbuilt," points Negroponte.

He also holds out the prospect that dual boot - Microsoft XP and Sugar operating systems - machines could be out in April already.

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